Preparing Your Store For The Holidays

ZW_12_3_instagram.jpg

With the peak holiday shopping season approaching, now is the time to stock up on items that are great sellers as well as fit your customers budgets It’s important to stay ahead of the game and offer a diverse yet practical assortment for your shoppers to both wear and gift.

Jewelry is a gift that is a perfect go to option when shopping for any women’s gifts. It takes all the uncomfortable guesswork on whether or not it will fit them and many styles can be worn for casual and dressy occasions.

A few great staples for any holiday gift giving are pearls and crystals! These styles are perfect for gift giving as well as options for your customers to wear to their special occasions such as Thanksgiving, Christmas, and New Year’s.

1. Pearls

Pearls are timeless, versatile, and just oh-so-elegant. If you have more conservative shoppers or customers gift-shopping for their mothers, a classic pearl accessory is the way to go. Pearls also come in a variety of shapes and sizes and we have seen customers of all age include pearls into their wardrobes. For a more modern and youthful twist, select styles the pearl showcase the pearl as an embellishment like chic hoop earring or have them come in chunky, over-sized styles, such as a beaded collar necklace.

 VOGUE Italia / Chanel

VOGUE Italia / Chanel

 zenziiwholesale.com / Beaded Pearl Hoop

zenziiwholesale.com / Beaded Pearl Hoop

2. Crystals

Crystals have long been a staple for the holidays. With their versatility, they are the perfect gift regardless of age.  Consider displaying them in your store windows or as your homepage banner on your e-commerce site to grab people’s attention. Colorful crystals are a great option for those that want to be bold, especially in warm shades of champagne and deep red. Clear crystals are season-less and are flattering on any woman. Whether you are stocking up on your subtle crystal drop earrings or head-turning crystal statement necklaces, it’s important to provide variety. Your more conservative shoppers may want to wear and gift more simplistic styles such as crystal bracelets or delicate crystal embellished earrings, whereas your younger shoppers may lean more towards bold and dazzling crystal hoop earrings.

 zenziiwholesale.com

zenziiwholesale.com

 Getty Images / Megan Markle

Getty Images / Megan Markle

3. Statement Earrings

When it comes to statement earrings – remember that the trend is go big or go home. The earring trend has taken the industry by storm, and it’s highly recommended to provide a thorough selection in your store. Statement earrings make great accessories for holiday season since they can be worn easily alongside chunky knitted scarves and sweaters. Crystal embellished resin drop earrings are a great option. Their lightweight feel despite their size and intricate design makes them great companions for the holidays. Merchandising style such as these in vibrant, holiday colors are a great way to provide variety for your shoppers. It’s also recommended to stock up on shiny metal statement earrings as well. It’s another approach to adding shine to a woman’s look if she prefers to not wear crystals. They are also great for everyday wear, not just the holidays so you can offer them year round.

 VOGUE Italia / Valentino

VOGUE Italia / Valentino

 zenziiwholesale.com / Large Resin Floral Drop Earring

zenziiwholesale.com / Large Resin Floral Drop Earring


Providing options that make gift shopping easy is crucial to surviving the retail holiday season. It’s also important to keep the shopper’s own wish-list in mind as well, as she will also be shopping for herself for the perfect holiday looks.

 giphy.com / @paramountmovies

giphy.com / @paramountmovies

Suzette WIlson