Color of the Year: Living Coral

Pantone / Living Coral Cotton SMART Color Swatch Card

Pantone / Living Coral Cotton SMART Color Swatch Card

“SEA” the color coral in a whole new way! Pantone has named Living Coral (Pantone 16-1546) the color of the year. It's essential to embrace the color of the year because consumers tune in and become more conscious of their color selections.

THE HISTORY AND MORAL OF CORAL

Through the color of the year, Pantone advocates for the guardianship of coral reefs and the ocean’s ecosystems. Coral is known as calcium carbonate formed under the sea, and when clustered together, forms colonies or reefs. Celebrate the color that Pantone labels sociable, spirited, familiar, energizing and even life-affirming. From the sunrises of Claude Monet to the poppy blooms of Georgia O’Keeffe, coral has a way of invigorating yet soothing all that come in contact. One of the coral’s more preliminary debuts was as an amulet in religious portraits. The amulet was said to serve as protection and was even harvested to be worn by the Romans, to ward off evil spirits. Coral made an appearance during the Victorian era through elegant cameo portraits. Art Deco Jewelry hosted coral in the first half of the 20th century. Coral was even worn by hippies throughout the 60s and 70s.

The revival of coral reflects an energetic tone for the upcoming year. Keeping in mind the history of coral, this passionate hue will spark a sense of positivity and joy.  

ARTSY / Claude Monet -  Sunset at Étretat,  1883

ARTSY / Claude Monet - Sunset at Étretat, 1883

INCORPORATING AND COMPLEMENTING CORAL

As the color of the year, Living Coral will emerge all over the map. You can tailor the way you implement coral by matching it with other hues . Looking at runway shows like those from SS19 NYFW, it’s important to consider the color palettes used.  Popular colors paired with coral include flame, burgundy, red, orange, magenta, yellow-green, olive green, golden yellow, cobalt, and light pink. You can also add some of the Spring/Summer 2019 neutrals colors to serve as anchors for the color of the year. The neutral palette includes cream, champagne beige, navy blue, and dark brown.  Consider creating a color harmony diagram to test out the combination to see what works best for your shop.

VOGUE / Acne Studios

VOGUE / Acne Studios

Pinterest / Jessica Alba

Pinterest / Jessica Alba

When constructing a look featuring the color of the year, sprinkle it in through your accessories and jewelry. For a fun and unexpected statement, consider carrying coral necklaces, clutches, and coral shoes. For a more adventurous statement, integrate coral through staple pieces like skirts, pants, blazers or even a 2 piece sets. Keep in mind to stay true to your aesthetic while merging with the coral trend.

Live it up in 2019 with Living Coral. Cheers to the color of the year!

Fashion Fruit / Veronica Ferraro

Fashion Fruit / Veronica Ferraro

ZENZII Wholesale / Color Splash Long Necklace

ZENZII Wholesale / Color Splash Long Necklace

Suzette WIlson