Selling Handmade Accessories
Handmade accessories can elevate your store's product assortment immensely. Providing a selection of handmade styles creates the feel of exclusivity. Handmade is sometimes interpreted as “arts and crafts” or very bohemian. While they can be just that, handmade styles can actually be styles designed with premium materials and sold in exclusive batches.
Window shoppers are more likely to come into a shop if they see something that stops them in their tracks. Adding a show stopping piece in your window is guaranteed to create interest and engage the casual shopper to come inside and look further. Although the style might not be what they were initially looking for or at the price point they were looking into, if merchandised well, it can entice the shopper to rethink the purchase. Either way, attracting them into the store to browse further is always a win!
Handmade jewelry, regardless if it’s wedding season or the holidays, adds a special touch to anyone's wardrobe. For instance, a classic LBD or jumpsuit can be transformed completely when paired alongside a glistening set of cascading crystal earrings and matching lariat necklace. This can be a great way to show the versatility of your apparel pieces, on how they can be dressed down or dressed up.
When carrying handmade accessories, it’s important that both you and your staff are knowledgeable in what makes these styles special. The crystals may be from Swarovski, the metal accents may be plated in 18k gold, and the elaborate beading may be hand-sewn. All of these components are selling-points for your handmade styles, so it’s essential to share this valuable information with your shoppers.
Handmade accessories are usually more delicate, so be mindful when packaging these styles when shipping to customers. It’s helpful to also include special packaging and care instructions on maintaining the longevity of these styles.
If you are new to carrying handmade accessories in your shop, it’s recommended to start off small. We recommend starting with a matching set of earrings, bracelets, and/or necklaces and listen to the feedback from your customers to see what works best for your store. While handmade jewelry may be more expensive than the other jewelry pieces you carry, it will definitely add an elevated touch to your shop. Your customer will have the option to not only buy their go-to styles there but be able to shop higher-end pieces as well.
Handmade accessories are beyond just conversation starters. During holidays and special occasions such as weddings, shoppers are on the hunt for elevated styles. These pieces are not necessarily priced to be “impulse buys”, but they certainly are great investments for shoppers as they are often timeless and carry them through special occasions year after year. A shopper is more likely to purchase a versatile, handmade crystal necklace than an actual diamond crystal necklace. The statements made by these two styles may be similar, but the price tags are incomparable!