Bridal is Back in a Big Way
The wedding industry is booming as a flood of events postponed over the past two years are now finally rescheduled. While brides, bridesmaids and guests are shopping for jewelry to complete their ensembles, you can serve as the expert on 2022’s bridal and wedding accessory trends with curated jewelry displays.
Brides: Jewelry to Complement the Gown
Showstoppers: This year’s bridal show featured the return of high-glam gowns and accents. Stock your boutique with the dramatic jewelry this year’s brides are demanding, like chandelier drop earrings –the bigger the better
Modern Vintage: Bridgerton-influenced styles, like elaborately embellished gowns and visible corsetry, are one of 2022’s most popular bridal fashions. For brides going for old-world grandeur and extravagance, suggest crystal-encrusted pieces and chunky pearl choker necklaces, especially in the classic three-strand style.
Color Trends: Pops of color and updated neutral shades are on trend this year. Encourage brides to add a modern spin to a traditional ivory gown with bright color or black accents on earrings and necklaces. Pistachio, lavender and sky blue dresses are the new bridal neutrals. Consider creating a display with all silver pieces that best complement these tones.
Variety of Necklines: For dresses with higher necklines, steer brides toward stud earrings that won’t compete for attention. For a timeless strapless dress, bold earrings are perfect for achieving that “wow” factor.
Wedding Party & Guests: Pieces They Can Really Wear Again
Reliving the 90s: Simple, slinky 90’s-style slip dresses are back. This look is a blank canvas that can be boldly accessorized with huge hoops in any metal or color. Suggest guests go all-out 90s with a slicked-back ponytail to really show off those earrings.
Floral Effect: This year’s floral, flowy dresses for bridesmaids and guests bring a romantic, whimsical vibe to a wedding in any setting. Flower-inspired designs with petals complete this English-garden look.
Mix and Match Prints: Polka-dots, stripes and other bold prints are popular for casual weddings. Stock your boutique with brightly colored and mixed media jewelry for your customers to create funky, personalized ensembles.
Timeless Classics: Always elegant, pearls made a big comeback on the runways at this year’s bridal shows. In baroque settings, opulent clusters and in traditional strands, this “something old” is new again. Crystal pieces were also showcased as a sophisticated way to add sparkle to a less-formal dress.
The Power of a Wedding Display
Of course, the best way to draw customers in to all your wedding jewelry offerings is with an eye-catching display. The minimalist design and upscale look of ZENZII’s Lucite Four Tier Earring Rack and Lucite Bracelet Bar are perfect for creating stunning bridal displays.
Reach out to us if you need imagery, line sheets, or help creating a “Shop the Look” display for your store or online boutique.