3 Tips For Merchandising Layering Necklaces (& Boosting Sales)
Layering necklaces is the trend that keeps on giving. It's modern, chic and completely versatile. And because layering requires more than one necklace (bonus!), you have a built-in way to boost your sales.
The easiest way to inspire your customers to buy layering necklaces is to show them how it's done using visual displays. Here are three tips to get you started.
Let’s get started
Create Multiple Options
Women love options! Do show two or three different versions of the trend to engage different types of customers. Center each display around a theme, such as color, style (minimalist, bold), materials (metals, resin), or occasion (dressy, casual). Here’s your chance to get creative, so have at it!
Choose The Right Necklaces
Obviously, two is the minimum for layering, but too many necklaces can start to look messy, so we recommend no more than four. To build the layered look, start by picking a “star” or a focal point like a pendant or coin necklace. Mix and match chain styles, creating even gaps between each necklace using different lengths. Make a statement stack with colored beads or chunky links. The options are truly endless!
Use Mannequins & Necklace Displays
If you have necklace stands and mannequins, use them both for your layered necklace displays. Dress up a mannequin for NYE or date night with a gold or silver themed necklace layer, or make it casual with jeans, a t-shirt, and basic links.
No mannequin? No problem! The goal is to show how layered necklaces fall together, so a jewelry easel works perfectly. Make purchasing the necklaces in your layer displays easy by hanging the styles nearby.
As promised, some inspiration for you:
