How To Merchandise Layers In Your Boutique
When your customers visit you in hopes of discovering the perfect outfit for their next event or even doing a little retail therapy, they can quickly be captivated by your products. While they might fall in love with a dress easily, one fantastic way to elevate their look (and increase your average transaction) is by topping off their new outfit with some accessories! One way to do this is by building an incredible jewelry display. Today we will discuss tips to help you merchandise necklace layers to inspire your customers to purchase multiple pieces. Let's get started!
Let’s GET STARTED
Know Your Buyer
The trend of layering necklaces is all about showcasing the customer's personality. Some of your customers may be minimalists or bright and bold. In order to reach a variety of customers, we recommend showcasing several different styles of layering throughout your store. However, it is essential to stick with a theme or trend when building your layers, such as color, base material, or season. Don't worry. We will be giving you some inspiration layers at the end of this post.
Create A Story
Your displays should always tell a cohesive story while also driving revenue. One way to tell a story on your mannequins is by selecting a theme. By following a theme for your layering displays, you will create a cohesive look and feel for your buyers. While your story can differ based on your location, season, or even an upcoming event, the display should shout this story from the rooftop to your customer while also being visually appealing. An example is building layered looks for an event based on your customer styles of minimalist, bright and bold, and trendsetter to show the versatility of layering necklaces.
Select a star
While we LOVE to make a statement with our jewelry, there can only be one style that takes center stage when showcasing a layered look. In your display, select one piece as the focal point so that your customers do not feel overwhelmed by the styling or become distracted.
Feel the Rhythm
Think about the last time you organized items on a display shelf. More often than not, you have an odd number of items on this shelf. This is because once you set an even number of objects, you immediately disregard the items as being in order. Instead, our goal with this display is to pique interest. Plain and simple, we want to keep things odd when merchandising layers. When you begin to layer your necklaces, we recommend varying the lengths by a couple of inches to maintain a tailored and tiered look. This will also ensure that your beautiful layered necklace display does not become a tangled mess. Plus, it will be an added bonus for your customer in knowing that the necklaces will fall similar when worn.
As promised, some inspiration for you:
