ZENZII Blog

COLOR OF THE YEAR: LIVING CORAL

“SEA” the color coral in a whole new way! Pantone has named Living Coral (Pantone 16-1546) the color of the year. It's essential to embrace the color of the year because consumers tune in and become more conscious of their color selections…



5 TRENDS YOU NEED TO KNOW FOR SPRING 2019

As we ring in the new year, we are also getting ready for all of the SS19 trends heading our way. You may be wondering, “How to stay on top of all of the trends?” This article will help you have a better understanding of how to seamlessly transition your shop into spring, and which trends are a must…


STOCKING STUFFERS YOU NEED RIGHT NOW

Stocking stuffers, as many like to call them, are small gifts designed to fit inside a stocking, however, we also use the term to describe small gifts we give to those special people in our lives that are outside of our immediate family and close friends…


HOLIDAY PREP

With the peak holiday shopping season approaching, now is the time to stock up on items that are great sellers as well as fit your customers budgets It’s important to stay ahead of the game and offer a diverse yet practical assortment for your shoppers to both wear and gift …


SOCIAL MEDIA: WHERE TO START

 

 

Social media involves marketing, branding, selling and so much more.  But what is a boutique business owner to do? Where do you start? First, let’s look into the bigger picture - Why Social Media? ....


Classic Style Pieces

 

Every woman should have timeless, versatile pieces that transition seamlessly with every addition to her wardrobe. This article delves into the essential basics or classics that can transform everyday wear into a personal style. Style basics are key items that translate no matter what the trends are. The following are items that are wardrobe staples that every woman should keep in their closet.... 


 ONLINE SELLING, TECHNOLOGY

It’s hard to deny that the classic brick-and-mortar boutique has been strongly impacted by click-and-mortar. Long gone are the days of ‘if you build it they will come’. Although having working knowledge of SEO, keywords, meta-tags is immensely helpful, you will encounter many ways to approach starting your online boutique.  Let’s talk about a few key items to keep in mind with your online store..

 

 


 What and how much to buy

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So you are on the road to opening your first boutique or you have owned your fashion exclusive shop for some time now but have never mastered the balance of just the right inventory at the right time...

 

 

 

TRICKS OF THE TRADE 

Owning your own fashion boutique is an exciting time filled with new opportunities and experiences. Having a mentor to guide you along the path is ideal but is typically not an easy find. So here are a few tricks that every budding small business owner should remember...

 


EARRING TRENDS

No matter if it’s the beauty of Spring color, or lack thereof, Spring 2018 Earring Trends are interchangeable.  We see that the hottest earring styles are also intertwined in their style and focus..


BOUTIQUE STORY

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Smart buying is a component to a boutiques success, no matter if you are an e-commerce boutique or a bricks and mortar boutique.  Knowing and understanding your brand, demographic and your customer persona are all keys in the merchandise you will purchase, but what about the business of buying?  The structure of inventory?  With a few tips and structure, you will have the business structure side of your boutique working like clockwork...

 


TELLING THE STORY VISUALLY OF YOUR BRAND

Quick tips on how to display your products.  As a boutique owner is and a visual merchandiser, you will curate displays, tell stories and create your brand image with each display.  You now have the opportunity to convey the message you had when you were purchasing the latest seasonal trends.  You focused on colors, texture and style, and now is the time to put this into action...


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